About
Just Flour is a small, family-run business with the mission to connect serious home bakers with flour mills in order to source quality flour.
We facilitate flour sales between mills and serious home baker consumers, providing them with novel flour products that aren’t always provided locally. Our goal is to be a new type of infrastructure in the flour sales market to take the burden of marketing and sales off the mills and let them focus on what they love: milling flour.
Hannah loves food of (almost) all kinds and loves supporting small farmers. After moving to Iowa in 2018, she began buying flour from an Iowa farm. A few years later, she set out to buy a subscription for artisanal flour. She became obsessed but could not find a subscription that would deliver a variety of artisanal flour from different mills and farmers to her on a regular basis. And that’s how Just Flour was born.
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Meet the Team
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Hannah Shultz
Founder & CEO
Hannah loves baking, cooking and sharing food. She has worked in food systems as an advocate, volunteer and educator. She enjoys experimenting with new recipes and ingredients.
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Chip Finch
Legal Counsel & Official Taster
Chip bakes incredible focaccia, makes homemade pasta and whips up delicious brownies. He is a lawyer by training and a connector by nature. If he is not spending time learning to bake, he otherwise is cooking up some delicious Italian dishes or watching something Star Wars related.
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Callah Nelson
Head Designer
Callah is a design professional who works in the Architecture and Interior design industry. She has always had an affinity for sketching and graphic design and has been using these interests to help give Just Flour a Brand Identity. She bakes occasionally, mostly bread in its ideal form, focaccia.
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August Shultz
Engineer
August makes digital tools for humans. While he does not participate much in the production of flour based goods, he enjoys the product.